Dog Haus and Chef Eric Greenspan Collab on New School Flavor Vibe

Big Belly Burger
Bringing new school style to the old school burger experience while helping end childhood hunger this August

Pasadena, CA  (RestaurantNews.com)  Dog Haus, the famed burgers, brats and brews eatery, is delivering a new level of instant gratification beginning Thursday, Aug. 8, with its latest taste sensation: the Big Belly Burger, created in collaboration with Los Angeles-based chef and TV personality Eric Greenspan.

Featuring two perfectly smashed beef patties with melty New School American Cheese sandwiched in between, sweet caramelized onions, zesty diced onion, crunchy dill pickle slices and secret sauce, all served on a grilled Big Marty’s sesame seed potato roll, the Big Belly Burger is set to conquer even the most robust appetites and is sure to become an instant hit among burger lovers.

“They may be called Dog Haus, but I love their burgers. So I immediately reached out to them when my New School American Cheese was ready to take the world by storm. We put our skill sets together and came up with the Big Belly Burger, taking the flavor of old school burgers to new heights. It’s a testament to how commitment to quality can create legendary innovations,” said Chef Greenspan. “We’ve brought our talents to the table, delivering big flavors while also supporting a great cause. You’re going to love it.”

To accentuate every bite, Dog Haus recommends pairing this beast of a burger with a Pilsner like Trumer Pils, or an Amber Lager such as Shiner Bock or Yuengling.

Beyond creating killer flavors, Dog Haus is proud to support a good cause. For every Big Belly Burger sold in August, $1 will be donated to the brand’s long-time national charity partner No Kid Hungry, which aims to end childhood hunger in America.

Don’t miss the chance to try Dog Haus’ newest and biggest burger before it’s gone. The Big Belly Burger kicks off on August 8, and is available through the rest of the month.

For up-to-date location and brand information, visit DogHaus.com.

About Dog Haus

Dog Haus is an award-winning concept known for burgers, brats and brews. Its gourmet hot dogs, sausages, burgers, plant-based and fried chicken offerings, creative full bar program and virtual concepts The Absolute Brands enjoy a devoted following nationwide. Founded by longtime friends Hagop Giragossian, Quasim Riaz and André Vener, the first Dog Haus opened in Pasadena, California in 2010. Dog Haus’s newly launched iOS and Android app, Haus Rewards, encompasses both Dog Haus and the virtual concept Bad-Ass Breakfast Burritos and includes a digital ordering experience and a revamped loyalty program, all within an intuitive and user-friendly app experience. Dog Haus was honored with Nation’s Restaurant News’ prestigious MenuMasters Award and has consistently been named in Fast Casual’s Top 25 Movers and Shakers list since 2020. Most recently, Franchise Times announced the winners of its annual Zor Awards, and Dog Haus came out on top – winning the prized honor of “Top Brand to Buy.” The brand continues to garner critical acclaim for its signature all-beef dogs and hand-crafted sausages with no added nitrates, and 100% Black Angus beef burgers – all of which are made with hormone- and antibiotic-free meat and served on grilled King’s Hawaiian rolls. With its mission to sustainably feed everyone who walks through their doors, Dog Haus also offers a diverse lineup of plant-based burger, sausage and chicken creations. As more and more diners make the brand a “haus”-hold name, Dog Haus continues to give back through its national charity partnership with No Kid Hungry, donating proceeds from its Absolute Würst Sausage Series and monthly limited-time offerings to help feed millions of kids nationwide. For up-to-date location and brand information, visit DogHaus.com or follow Dog Haus on Facebook, Instagram, TikTok and X (formerly Twitter).

About New School American Cheese

New School American Cheese, co-founded in 2022 by Alan Leavitt and celebrity chef Eric Greenspan (Food Network regular and author of The Great Grilled Cheese Book), offers a premium American cheese experience without compromise from a brand you can trust. Crafted with aged cheddar, real cream, and real butter, New School American Cheese stands out by using only the finest ingredients and a straightforward process. Free from oils, starches, phosphates, artificial colors, and synthetic flavors, New School delivers the creamy, melty, and comforting qualities you expect from American cheese, with superior taste and unmatched quality. Discover more at EatNewSchool.com and follow us on social media @eatnewschool.

Contact:
Paul-Michel Donahie
Champion
908-239-8679
pdonahie@championmgt.com

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