Wander into Beijing 798 Art District one winter afternoon, the kind where the light filters through the old factory pipes and everything feels a bit raw and alive.
Before you even reach the door of Hyundai Motorstudio Beijing, a huge mural pulls you in.
Swirling figures in vivid colors, each one unique yet flowing together like a crowd in motion.
It’s called We Are All Unique, the third in a series commissioned by Hyundai while created by the British digital collective Universal Everything.
Standing there watching people pause to take photos or just smile at it, you start to see it as a gentle way of saying we all belong in the conversation about the future, differences, and all.
That sense of inclusion draws you inside.
On level 2, the main space is given over to a special exhibition, marking more than a decade of collaboration between Hyundai and Universal Everything.
The works are immersive plays of light, sound, and shifting forms.
They let you drift through ideas about life in a digital world, the loops of clean energy, the subtle ties between human movement and the natural one.
There’s no rush, no hard sell; just a lingering feeling that technology can have soul when it’s guided by care for people and the planet.
Beyond its own curated exhibitions, the studio also nurtures the broader cultural ecosystem by running the Hyundai Blue Prize+, an award program that supports emerging curators worldwide—particularly those engaging with Asian contexts—through mentorship, funding, and opportunities to realize exhibitions right here in the space.
On the ground floor, the everyday touches reinforce that pulse.
The air feels noticeably fresher with a four-stage advanced air-handling system quietly scrubbing away over 99% of pollutants.
A glass-enclosed vivarium filled with rare plants brings a touch of lush forest indoors, a living symbol of vitality.
And there’s a peaceful book lounge lined with titles on art, design, sustainability, craftsmanship, mobility, and robotics—some Hyundai stories mixed in too.
It’s the sort of corner where you end up sitting longer than planned, flipping pages and breathing with ease.
Nearby, the EO sits under soft, dramatic lighting—a pure-electric SUV that looks more like a thoughtful sculpture than something built for the road.
Zero emissions, solid range, batteries designed with less environmental strain.
It’s parked there as a calm hint of where everyday mobility might head, elegant and responsible.
On weekends, the energy shifts when families arrive for the children’s workshops.
Young visitors explore clean energy concepts through hands-on activities: one session introduces hydrogen fuel cells alongside the innovative, edible Ooho water spheres, a seaweed-based, biodegradable pod that serves as a genuine zero-waste alternative to plastic bottles; another lets them fold origami versions of SPOT, the famous quadruped robot developed by Boston Dynamics to make people’s lives safer and easier.
The workshops offer children a gentle way to understand what clean energy means and how they can already be part of shaping a better world.
Scattered throughout the space are simple social prompts—scan a code, strike a pose in front of a particular work, share a photo with designated hashtags—and small rewards like postcards, notebooks, or eco-bags follow.
These light touches encourage visitors to carry the experience beyond the walls.
In the end, Hyundai Motorstudio Beijing feels more like a thoughtful pause in the city’s rhythm, a place that creates unique cultural experiences for people of all ages, as well as a place that trusts you to sense its vision of progress rooted in humanity, where innovation serves life, nature, and community in equal measure.
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Free entry
10am–7.30pm (closed the first Monday of every month and Chinese New Year statutory holidays)
E-1, 798 Art District, Chaoyang
[All images courtesy of Hyundai MotorStudio Beijing]