August 25, 2025August 25, 2025
From John Silas, Lagos
Elizade JAC Motors has appointed award-winning comedian and content creator, Maryam Apaokagi-Greene, popular as Taaooma, as its first-ever brand ambassador.
The partnership underscores Elizade JAC’s bold new marketing direction, which blends innovation, creativity and cultural relevance to strengthen its footprint in Nigeria’s automotive market.
Speaking at the unveiling ceremony, the Managing Director/Chief Executive Officer of Elizade JAC Autoland Limited, Demola Ade-Ojo, said it was the first time Elizade JAC was “engaging a brand ambassador,” having historically “relied on our reputation as a trusted household name in the automobile industry.
“However, Taaooma’s massive digital following, creativity and relatability across demographics present a unique opportunity to humanise the JAC brand and connect with younger Nigerians in particular.”
According to Ade-Ojo, the partnership is designed to drive awareness, boost sales and establish JAC Motors as a relatable and aspirational brand in Nigeria.
Moreover, “with her engaging skits and unique ability to connect with people, we believe Taaooma can position JAC Motors as a brand that feels authentically Nigerian, fit-for-purpose, reliable and aspirational.”
Likewise, the company’s Senior Brand Manager, Olumide Olaokun, said the goal is simply “to make JAC Motors a household name in Nigeria.” He explained that partnering Taaooma allows them “to connect with a new generation of consumers while reinforcing our long-term brand-building efforts.”
Meanwhile, as part of the unveiling, Elizade JAC Motors presented Taaooma with a brand-new JAC JS6 SUV, symbolising her induction into the JAC family.
On her part, Taaooma commended the brand’s vehicles for their quality and appeal, while describing the brand as absolutely amazing. According to her, “their cars are stylish, reliable and durable. I’m excited about this partnership because I know it will bring great things.”
And in her signature comic style, Taaooma pledged to “carry the brand on her head” through her content, stating: “This is my family now.
“I want Nigerians to see the value JAC Motors brings and why these cars are perfect for them. My fans trust me, and now they’ll have more reasons to trust JAC too.”